Interview – Seb White

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Keitel meets Seb White, the Founder and Managing Editor of MUNDIAL, to talk about the football magazine that reminds fans why they love football, his podcast GIANT, his first love Yeovil Town and his new love Hampton & Richmond Borough.

Episode timeline
00:27Introduction 03:45Seb White’s love for the game 23:10The Giant Podcast 54:25Closing remarks

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On Seb’s childhood and love for football:

Being raised a Yeovil fan and falling out of love with the club. Drawing inspiration from football magazines like MATCH and SHOOT. The Coca Cola football from Italia ’90.

On his path to success with MUNDIAL: Old fashioned cut and pasting his first Fanzine with glue and a printer(a Yeovil Town F.C. fanzine.) Creating STAND fanzine (Stand Against Modern Football) the younger brother of MUNDIAL. A fanzine that covers the frustrations and negative sides of being a football fan.

On MUNDIAL:

The ultimate passion project. A magazine for football lovers that goes beyond the 90 minutes of action on the pitch. Catching the eye of sponsors like Adidas and Nike etc. Partnering with Spotify to create GIANT, the award winning podcast featuring unique fan stories from around the world. Road tripping through America to hear soccer fans’ stories and meet the likes of Alexi Lalas, Michelle Akers and Sunil Gulati. Getting to know how DC United fans do things in Washington.

On volunteering at Hampton & Richmond Borough:

Going to a Borough game to tick the ground off his list and leaving with a job. Wanting them to beat Yeovil in the FA trophy. Preparing for the biggest game in the club’s recent history against Oldham in the FA cup. The role of media director at a non league club. Having a pitch-side pint… or two.

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