Episode 31 – Frankie Hobbs

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The United Mates are joined by Frankie Hobbs, Global Director of Campaigns at Influencer Marketing agency, Goat. He’s also an Arsenal fan. We chat about the role influencers play within Football, and preview the upcoming North London Derby.

The Big Stamford Bridge Sleep Out:

The Big Stamford Bridge Sleep Out has been organised by the Chelsea Supporters’ Trust and with the full support of Chelsea Football Club too you can Sleep Out to Help Out on Saturday March 27th of next year! What you’ll be doing is raising money for Stoll, a charity that helps provide support for vulnerable and suffering veterans. Next year’s sleepout is a virtual one so there’s no need to make it to the actual stadium and you can even do it from your own bed if you want to. As long as you’re raising money you don’t even have to be a Chelsea fan! For more information on how to get involved with this great cause head to chelseasupporterstrust.com or google the Big Stamford Bridge Sleep Out!

Haway Which Lads?

The group plays “Haway Which Lads?”, the guessing game where they have to remember a specific team’s starting line-up from obscure football matches that happened years ago.

At the Emirates Stadium on the 1st of November 2011, Arsenal played out a 0-0 stalemate with Marseille in the champions league group stages. What was Arsenal’s starting line-up from that day?

On the 9th of January 2007 Arsenal infamously beat Liverpool 6-3 at Anfield in the Carling cup. Julio “the beast” Baptista scored 4 goals for the Gunners but what was the Liverpool starting line-up from that day?

Football and Social Media/Influencer section:

Frankie talks about the evolution of influencer strategy and how useful social media can be as a tool for footballers not only to enhance their long term career prospects, but also to gain immediate rewards at times. Frankie explains how social media in relation to sport has allowed for so many people who could never have had a career playing professionally to still be able to forge a career around the sport they love. Frankie’s thoughts on social media following/influencer status as a gateway to the professional game. Whilst being scouted is often a right place, right time type situation, platforms like Instagram allow you to upload your talent and have it live forever to be showcased to the world. Frankie’s take on the minefield that is social media and influencing; putting yourself out there on the internet can open a Pandora’s box of abuse in some cases and often these footballing influencers are young men and women… Frankie thinks it’s the responsibility of the social media platforms themselves to draw a harder line and do a better job of protecting these people from the abuse of online trolls.

Mascot or Mas-Not?:

Inspired by Frankie’s role at The Goat Agency and by Hennes, 1.FC Köln’s billy goat mascot, the group plays a brand new game in which they have to determine whether the club mascot being described is in fact the real mascot for a certain club, or rather a figment of Yoni the game-master’s imagination. The mascots include, a lump of coal, “Big Willy” the shark, a sugar plantation farmer and a wheel of cheese called “Queso”… but which mascots are real and which ones are fake?

North London Derby Preview and Arsenal section:

The group makes their predictions for this weekend’s upcoming North London Derby between Arsenal and Tottenham. Frankie names what his line-up would be for the fixture: Leno; Ainsley Maitland-Niles, David Luiz, Gabriel Magalhães, Kieran Tierney; Joe Willock, Granit Xhaka, Dani Ceballos; Pierre-Emerick Aubameyang, Reiss Nelson, Alexandre Lacazette. Frankie’s thoughts on Mikel Arteta’s time in charge of Arsenal so far and the job he’s done. Joe asks Frankie’s thoughts on potential January transfer window action at Arsenal. Frankie thinks that Arsenal will be in for at least one of Houssem Aouar or Dominik Szoboszlai,

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